We like the way the girls talk about their brand, so for once, let's unashamedly steal their words:
Why: Distinctive, versatile, high quality, accessible shoes.
Who: For the girl who wants something special, yet practical.
Wae wae: Maori for “feet”.
Hu: Maori for “shoes”.
The whywho range of footwear is designed by Cate King and Sarah Busby, sisters from Gisborne, New Zealand with global aspirations.
whywho is inspired by the laidback, uniquely idyllic East Coast lifestyle. Every pair of shoes is a combination of internationally influenced style and impeccably crafted, small town comfort.
Unexpected combinations of leather and fabric, stitching and detailing means the shoes can be worn in different ways, with any outfit.
And here they are, the spring/summer collection...
The full range can be found on their website, stockists include some of our favourite stores, including Broken Puppet Boutique, and you'll be able to buy online direct from the girls pretty damn soon.
M+M
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