Monday, June 28

21 Grams - Sicker than your Average Bear

If it's hot, hip, sick and twisted; it's in the summer collection from new tee label 21Grams. Going places no other brands would dare, 21Grams is the brainchild of the politically incorrect Andrew McCulloch and Shaun Bay (and we like it!).





"We wanted a tee label with prints that pushed the boundaries," says McCulloch. "We are not into designing the clichéd 'Kiwi' prints - maps, tikis etc, because we live here; we don't need to promote New Zealand every minute of the day," he says. "So we created our own brand with prints of what others don't dare to."


Guns, drugs, sex and psychotic pandas throwing gang signs are featured heavily in this summer's collection - for those who like their streetwear to be truly on the edge.


The melting TV print is one LSD trip away from liquefying your mind, and the Molotov Mondays tee will show your disdain for the ordinary and mundane in all of our lives.



There are knife toting pirates for punk chic hoes, risky caps emblazoned with 'Live 'til you die' sure to get you kicked out of the country club, and the tees come in a range of colours guaranteed to make you stand out from the crowd.


This summer from 21Grams is not for the faint at heart - indeed, in order to don these duds, you will have to be sicker than the average bear! Check out the full range at www.21grams.co.nz and when the time is right, get to a stockist. XO M+M

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