JUIDfashion

Hey kids, totally stink day here, how cold can it get before we start to remember what spring means? JUIDfashion is our latest attempt to look forward to summer... Their three dead men collection inspired by the late Dash Snow, James Dean and John F Kennedy pretty much rocks. 

These guys were not only icons with their obvious contributions to fashion, culture and art, but also their subtle attention to detail in their personal lives. These underlying attributes which are less renowned set the foundations for JUIDfashion’s spring/summer 2010 range.

The JUID guys tell us that this attention to detail and strive for success is carried forward in his latest collection with clean lines, soft silhouettes, organic cottons and a slight ndrogynous feel throughout the men’s collection. All JUID garments are designed and produced in New Zealand - which you know we like!

Check out the full range on the JUID website (and the current season while you're at it), JUIDfashion can be found at a few stockists around the place. The JUIDfashion guys are going to let one Fashion Guru fan walk away with a free tee next month. So make sure you 'like' them on Facebook and we'll let you know what to do soon enough.