Monday, April 12

21Grams, Urban Streetwear with (or without) soul

According to the guys behind 21Grams, in 1907 a Doctor in the States conducted a number of experiments on dying patients to determine the weight of the human soul. At the exact point of their death the patients lost 21 grams, giving the human soul the weight of 21 grams. Over 100 years later 21Grams is commited to producing a range of risky designs, that may step into areas others wouldn't dare.  Check them out and tell us what you think!



21Grams can be found at stores around the country, their full range is on the website.  And, best of all, they'll let you join up to find out about new designs and hot new deals.  Oh, and for the record... we can't believe an American managed to weigh the human soul, whoever met an American that knew what a gram was!

Enjoy.  M&M

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